Center's Defense of Letter Regarding India Ayurvedic Drugs Ads in Patanjali Case, Citing Technical Advisory Board's Recommendation

The Central government has justified to the Supreme Court its communication instructing State and Union Territory licensing authorities not to pursue action against advertisements related to Ayurvedic and Ayush products under Rule 170 of the Drugs and Cosmetic Rules, 1945. This development arises within the contempt case involving Patanjali Ayurveda concerning the dissemination of deceptive advertisements.